Some of the biggest names he inked deals with included Nike, Gatorade, Mercedes-Benz, Google, Beats by Dre and Under Armor. Sanders' very first NIL deal was with the headphones company.

It was his first shoe endorsement deal as the No. 1 overall recruit headed to Durham, and his On3 NIL Valuation has since soared to $4.8 million. Duke is a Nike school, though. That means Flagg ...

deal. The sponsorship is part of the financial technology company's "Intuit for Education" initiative. Bueckers, 23, has been a pioneer in the relatively new NIL world in college sports, securing a ...

This is Thibodeaux’s second official NIL deal, with his first deal coming in a non-fungible token (NFT) deal with Nike’s co-founder Phil Knight and lead Jordan Brand designer Tinker Hatfield.