Some of the biggest names he inked deals with included Nike, Gatorade, Mercedes-Benz, Google, Beats by Dre and Under Armor. Sanders' very first NIL deal was with the headphones company.

Watkins signed a multi-year contract extension with Nike in October 2024, making it one of the most lucrative shoe endorsement deals ... the advantages women athletes have over men in the NIL ...

Here's a full look at the breakdown: Sanders signed several NIL deals while he was with both Jackson State and Colorado. Some of the biggest names he inked deals with included Nike, Gatorade ...