NIL contracts with publicly traded companies won’t be subject to fair-market-value analysis by the new Deloitte-run NIL ...

Here's a full look at the breakdown: Sanders signed several NIL deals while he was with both Jackson State and Colorado. Some of the biggest names he inked deals with included Nike, Gatorade ...

Some of the biggest names he inked deals with included Nike, Gatorade, Mercedes-Benz, Google, Beats by Dre and Under Armor. Sanders' very first NIL deal was with the headphones company.

But thanks to NIL in ... But his deal with Under Armour lasted less than two years. Before he started his 2024-25 season with the Buffs, he signed an apparel and shoe deal with Nike.

The Black excellence in NIL revolution has unlocked a legitimate market for the commercial value of college athletes, with some of the most high-profile Black players signing deals that exceed rookie ...

Her NIL deals' profits will inevitably increase ... be releasing newly signed Caitlin Clark cards as a part of the deal-, Nike, Buick as a part of the “See Her Greatness” campaign during ...

One franchise in particular took full advantage of the audience ... they made the initiative to promote the next phase of NIL. Lynsay Flynt represented Workout Anytime during the esteemed ...

The Wisconsin Interscholastic Athletic Association on Friday approved an rule change that will allow student athletes to take advantage of ... without caveats. The NIL deals must be for activities ...