NIL contracts with publicly traded companies won’t be subject to fair-market-value analysis by the new Deloitte-run NIL ...

Some of the biggest names he inked deals with included Nike, Gatorade, Mercedes-Benz, Google, Beats by Dre and Under Armor. Sanders' very first NIL deal was with the headphones company.

Here's a full look at the breakdown: Sanders signed several NIL deals while he was with both Jackson State and Colorado. Some of the biggest names he inked deals with included Nike, Gatorade ...

The Black excellence in NIL revolution has unlocked a legitimate market for the commercial value of college athletes, with some of the most high-profile Black players signing deals that exceed rookie ...