The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

Sonic branding is bollocks. For years it’s been peddled by agencies as expensive jingles, and as a result, the term has ...

While most companies invest heavily in creating their visual identity–logos, typography, and colour palettes–sonic branding is frequently reduced to campaign-specific jingles. However, sonic branding ...

In this digital era where attention spans are short and choices are many, branding must evolve far beyond logos and packaging. Honey offers a unique opportunity for sonic branding. To produce ...

Think about the iconic ad jingles and sound signals that prompt automatic brand recognition: The McDonald’s “I’m lovin’ it” tune, the T-Mobile ringtone, the Uber Eats doorbell. B2C brands have ...

Asian Paints has unveiled a distinctive sonic identity crafted ... while strings symbolize evolution and inspiration. The use of human vocals reflects the brand’s inclusivity and emotional ...