The hiring of the Instacart exec indicates that OpenAI's roadmap will involve more structured, productized offerings rather than just API access.

Simo, already a board member at OpenAI, will transition out of Instacart over the next few months and join the AI company full-time as Application CEO.

With her new leadership role at OpenAI, Fidji Simo will be expected to bring to bear everything she’s learned about building customer loyalty — and navigating internal drama.