As Ever officially debuted in the market in March, following the release of Markle’s Netflix series “With Love, Meghan,” which premiered on March 4. The Duchess of Sussex also launched her podcast titled “Confessions of a Female Founder” on April 8 in partnership with Lemonada Media.

What exactly Meghan Markle’s brand is represents will doubtless be a matter for sociological royal historians to dissect far into the future, but As Ever got its latest relaunch Friday. And now she is flogging booze.

Meghan Markle has reacted after nearly all of her As Ever products sell out within minutes for the second time despite her team's efforts to make sure they had more inventory. The Duchess of Sussex said "you guys are doing it again,