The deals with a local business are believed to be the first of their kind in Tacoma, and perhaps in the state.

Colorado quarterback Julian Lewis is adding to his NIL portfolio ahead of his freshman season. The former top-60 recruit in ...

Almost a year later, Hammock has gotten some more attention. This time, it's for a long monologue about NIL payments to ...

Fudd, 22, is one of the biggest stars of the 2025-26 NCAA season. After securing the 2025 national championship, Fudd and the UConn Huskies are the team to beat, while the South Carolina Gamecocks, ...

In today’s college football landscape, the battle off the field is as fierce as the one under the stadium lights. The Name, Image, and Likeness (NIL) era has tr ...

Julian Lewis is one of the most coveted quarterback prospects in recent memory and already making waves in Boulder. Before ...

Because if college athletes can cash in, they might as well do it with laser tag, beef jerky, and vintage shillelaghs.

West Virginia became the 44th state to legalize NIL for youth athletes. The policy officially went into effect August 8.

The Tennessee Volunteers are going back to Adidas as its primary apparel provider after a decade of wearing the Nike swoosh.

Todd McShay raved about the NIL investment at Texas Tech, which paid off in the transfer portal, and its potential in the Big ...

According to a policy set by the West Virginia Secondary School Activities Commission (SSAC) and approved by the state Board ...