The somewhat random offerings, which include things like a Super Duolingo trial, come as streamers battle the ever-present specter of ‘churn.’ The Walt Disney Company said yesterday that it is rolling out a new “perks” program for subscribers of its Disney Plus streaming service.

Disney Plus and Hulu are both launching new Perks programs that offer subscribers discounts, digital freebies, and sweepstakes in an effort to stand out from the streaming competition.