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Tennessee inks deal with Adidas

Tennessee announces new apparel deal with Adidas, which includes 'unprecedented' NIL program

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of the school's varsity sports. In fact, Adidas will immediately start working toward securing NIL deals with Tennessee athletes during the 2025-26 athletic season.

Yardbarker on MSN · 1d

Tennessee's groundbreaking Adidas deal a game-changer for college sports in NIL era

The Tennessee Volunteers are going back to Adidas as its primary apparel provider after a decade of wearing the Nike swoosh. On Wednesday, Adidas announced a $100M, 10-year deal to be the exclusive apparel provider for the school's sports teams.

Knoxville News Sentinel on MSN · 3d

Inside Adidas plans for Tennessee athletics in blockbuster 10-year deal

Tennessee athletics will switch from Nike to Adidas in 2026 with plans to make the Vols the brand's flagship college program and prioritize NIL.

On3 on MSN3d

Report: Tennessee-adidas deal includes multi-million dollar NIL component

After more than a decade, Tennessee announced it was returning to adidas as part of a 10-year contract. Through the agreement ...

Tennessee Volunteers’ game-changing $100 million Adidas deal could spark NIL shift for LSU, Penn State, USC

Tennessee’s return to Adidas isn’t just a logo change — the potential $100 million deal includes NIL perks that could put the ...

What Tennessee football coach Josh Heupel said about Vols' change to Adidas

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

Sports Business Journal2d

Univ. of Tennessee inks landmark NIL-powered Adidas deal

Univ. of Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier in a blockbuster ...

ABC News1y

Sources: NCAA investigating Tennessee for NIL violations

Sources: NCAA investigating Tennessee for NIL violations By PETE THAMEL January 30, 2024, 12:09 PM ...

D1 College Football Program Eliminates Uniforms And Helmets To Raise Money For NIL

In the world of modern college football, the only thing that seems to matter to Division I programs is how much money they ...

Sports Illustrated1y

Tennessee and Virginia File Lawsuit Against NCAA over NIL Enforcement

The Attorney Generals of Tennessee and Virginia have jointly filed suit against the NCAA, claiming that the enforcement of their NIL policy violates federal antitrust law. The complaint, filled in ...

Sporting News8d

Tennessee five-star priority Savion Hiter set to commit to highest NIL bid from Vols or Michigan

The Tennessee Volunteers finished the summer hot on the recruiting trail. They are looking to continue the momentum by gaining a commitment for one of the best RB's in the 2026 recruiting cycle.

Front Office Sports on MSN1d

How Middle Tennessee State Added $668,000 to Its NIL Budget

The Blue Raiders are creating a new blueprint for cutting costs. The post How Middle Tennessee State Added $668,000 to Its ...

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