Mad Men's ad campaign has inadvertently stirred up some controversy.. Billboards promoting the show depict protagonist Don Draper falling from atop a tall building. For some, these images are ...

AMC Says It Will Show More Ads Before Movies The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since 2019, but it risks irking ...

Coming soon to an AMC theater near you: New Nicole Kidman ads. AMC’s Oscar-winning spokeswoman will appear in three updated, 30-second versions of the original ad for the movie theater chain ...

Movie theater chain AMC will show more ads ahead of feature films starting next month.. It’s a reversal for one of the country’s largest theater chains, which had previously declined to join ...

AMC Entertainment Holdings, Inc., has had an interesting few years. In 2020, the pandemic cut the world’s largest theater chain to its knees when Covid lockdowns gutted its patronage.

AMC will run ads in the "platinum spot"—immediately ahead of a movie's start—and says the pre-show material, which includes trailers and other promotions, can last up to 30 minutes.

Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect.

NEW YORK, NEW YORK - MARCH 05, 2021. Photo an an AMC theater lobby (Photo by Noam Galai/WireImage) WireImage. AMC Theatres is confident its new business model of running ads before movies won’t ...