Roblox Corp is partnering with Alphabet Inc’s Google to offer ads that encourage player engagement, marking a significant step in the video-game platform’s push to generate more revenue from ...

While previous blockbuster games from Fortnite to World of Warcraft primarily run on servers managed by their own developers and publishers, Roblox is distinctive in that its games and experiences are ...

The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ...