NIL contracts with publicly traded companies won’t be subject to fair-market-value analysis by the new Deloitte-run NIL ...

Watkins is now one of the highest-paid college women's athletes, thanks to her many Name, Image, and Likeness (NIL ... Nike in October 2024, making it one of the most lucrative shoe endorsement ...

The Black excellence in NIL revolution has unlocked a legitimate market for the commercial value of college athletes, with some of the most high-profile Black players signing deals that exceed rookie ...

Here's a full look at the breakdown: Sanders signed several NIL deals while he was with both Jackson State and Colorado. Some of the biggest names he inked deals with included Nike, Gatorade ...

Now, each collegiate athlete is eligible for NIL deals, but it’s up to the athlete to take advantage of what is in front of them ... which include top companies like Nike, State Farm and Gatorade. NIL ...