Roblox is planning to soon introduce ads in between games to grant players rewards and it's one step closer to their already rich ecosystem.

Roblox brings the mall to the metaverse, and vice versa Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

Roblox farming simulator Grow a Garden is eclipsing active player numbers achieved by some of the most popular games on across PC, mobile, and console – so what exactly is it?

I found a Roblox game that drops you into a mysterious testing facility - and things got disturbing fast. From eerie hallways and strange NPCs to unsettling tasks and jump scares, the whole place ...