The mood remains steadfastly optimistic at this year’s IAB NewFronts – despite the fact that 54% of marketers plan to reduce ...

Disney had a good Q2 2025. Revenue was up, and its DTC division, which houses its streaming business, is growing and remains ...

AppLovin has Axon, and now Unity has Vector AI, which was made generally available to all Unity advertisers and developers on ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AppLovin has Axon, and now Unity has Vector AI, which was made generally available to all Unity advertisers and developers on ...

While some Privacy Sandbox testers lamented their seemingly wasted effort, they remain committed to post-cookie targeting and ...

Samsung is developing a pilot program with select advertising partners to run “personal ads” on the doors of their smart ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

DDM reported 1% Q1 revenue growth, citing traffic downturns Google’s AI search results and soft advertising demand due to ...

WPP will shortly retire the GroupM brand, renaming its ad-buying arm WPP Media. This tracks with moves at Publicis and ...

Despite a 3% uptick in Q1 revenue, Criteo’s stock fell by roughly 15% on Friday after news of a pullback by a major retail ...

Atlas Technology Group's Brian Andersen shares insights on investment trends in the ad tech market and how AI is changing the ...