Walmart Connect's deal with The Trade Desk is no longer exclusive; Amazon competes with everyone but publishers; and Meta's ...

According to Adam Paul the old-school programmatic ads – the ones bought across multiple platforms without regard to context ...

When The Trade Desk sneezes, ad tech catches a cold. That’s been the case since TTD reported its Q2 earnings on Thursday and ...

Walled garden platform advertisers may not know where their ads were served or who they targeted, and have no log files to ...

The Trade Desk won the battle for the open internet. But it might be losing the war for the future of the web to walled ...

Alphonso co-founder Lampros Kalampoukas is suing Kroll for allegedly undervaluing the company by nearly $100 million to aid ...

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a ...

How will the California Privacy Protection Agency's new rules on automated decision making and AI impact ad targeting? We ...

The English word “yield,” derived from Old English, is a relic of a time when a ruling class might demand anything cultivated ...

New social media content moderation policies will enable connections with audiences that reflect a broader range of ...

Volta Charging, an electric vehicle charging station manufacturer, was an early entrant to the “everything is an ad network” ...

Today’s biggest retail events are noisy, fast-moving and fiercely competitive. From back-to-school time and Prime Day to ...