CEO Kevin Plank says marketing investment will remain flat, but will be utilised in “micro doses” rather than “big splashes”.

Marketing Week has teamed up with the Advertising Association for a third year to spotlight organisations that have opened up ...

Ogilvy UK’s Dan Bennett explains why marketers need to change their relationship to the power they wield, starting with how ...

Part of its ongoing push beyond overnight stays, Airbnb has launched services, experiences and a new app to give users the ...

Financial Times. With an experienced background in the media industry, particularly in digital transformation and ...

Benazir has 20 years of FMCG experience on some of Britain’s biggest and most loved household brands, including Cadbury, Dairylea and McVitie’s. After a 17-year career at Mondelez across brand equity, ...

At times it can feel like proving ROI stretches beyond metrics to a question of professional credibility. Marketers have the ...

PG Tips is taking a long-term approach to win in the tea category, starting by bringing back its brand mascot, Monkey.

According to Marketing Week’s 2025 Career & Salary Survey, less than half of marketers today hold a formal marketing degree ...

Just as great pizza chefs focus on the quality of their cheese and tomatoes, the marketing funnel can be more useful if it’s ...

Brands are largely not currently recorded as assets on the balance sheet of businesses, meaning marketing spend gets expensed ...

The research digs into the categories where consumers are most loyal, with grocery coming out on top. Around four in five (82 ...