Back-to-school season can be exciting and worrying for any parent, as it is also a sickness season among children. Worse yet, amid the rush to prepare new uniforms and supplies, parents often overlook ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

TikTok’s annual ad revenue is forecast to grow 19.1% year-on-year in 2024, reaching $23.3bn this year, before increasing to $34.8bn in 2026, according to WARC Media’s latest global ad spend forecast.

V/Line is Victoria's regional train operator, connecting commuters from country Victoria to the hustle and bustle of Melbourne's centre, and vice versa. In recent years, V/Line has seen a dramatic ...

Explore every episode of the WARC podcast right here, where fresh insights meet engaging conversations. Whether you're on the go or settling in for a deep dive, we've got something for you.

The WARC Awards are back! Enter once for a chance to win in your region and globally. Bronze, Silver and Gold winners will be announced for the Asia Pacific region, then all regional Gold winners will ...

When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...

Walmart’s fast-growing ad business may give the US retail giant some flexibility in coping with the fallout from the imposition of tariffs.

The latest AA/WARC survey data shows that UK ad spend increased by 10.4% during 2024, to a total of £42.6bn. Growth was driven by online display (+15.1%) and search (+12.8%) formats which, combined, ...

Search for award-winning creative work based on category, media channel and geography. 6,000+ pieces of creative from campaigns since 1999. Also includes the best TV commercials in the world dating ...

E-commerce platform Flipkart grew visitor numbers, sales and market share in India for its Big Billion Days festive sales with a multichannel campaign based on coded messages that tapped into the deal ...

The separation of brand and performance advertising has led to siloed thinking, short-termism and declining returns. Pursuing an integrated approach to these activities – covering strategy, media, ...