AppLovin has Axon, and now Unity has Vector AI, which was made generally available to all Unity advertisers and developers on Wednesday.

Unity Software Inc. U enhanced and expanded its digital platform capabilities by launching Unity Vector in early 2025. Vector is a new AI-powered advertising platform that utilizes self learning ...

Unity Software Inc. U delivered a strong second-quarter 2025, with its newly launched AI-powered ad platform, Unity Vector, emerging as a clear growth catalyst. Vector, a neural network-based ...

A study says that engineers who use the popular AI programming assistant GitHub Copilot don't experience any significant gains in efficiency.

Developers can create avatars for their games or let users bring their own. As AI shifts toward memory-based models, Unity and Genies turn AI into something you can see, interact, and play with.

Unity's AI ad platform Vector boosts ad network revenue 15% sequentially, with guidance for continued double-digit growth in Q3.