Craft messaging that resonates with their unique needs and avoids generic B2B marketing lingo. Example: Imagine offering marketing automation software. The ICP could be a mid-sized marketing agency.

Consider this example from the B2B space: a company offering a unique AI-driven intrusion detection system (IDS) as a cybersecurity solution. By empathetically aligning marketing strategies with the ...

Inspiring Content Personalization Examples For B2B Harness the power of content personalization to make customers more likely to purchase. Learn new ideas for personalizing B2B content here.

Now the book is called “Do B2B Better.” And I primarily use B2B examples in the book, but it applies to any kind of business. Anytime you're working with customers, those customers have emotions.

It's generally said that B2C is better at using social media than B2B. I'm not so sure this is true. The fact that there are fewer B2B examples of the use of social media is probably due to the ...

The right way to do B2B content marketing: 5 examples B2B content marketing done right looks like these five examples. Study these brands and their content to see the light.

This post breaks down the four search engine marketing campaigns you should be doing if you’re a B2B software company, using Marketo as an example. I call them the four Cs: Company, Category ...

30-second summary: For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can be a very effective one. B2B brands are able to generate 20x more ...

Integrated marketing ensures that various tactics are all working together toward a common goal and telling the same brand story. Here are a couple of simple B2B examples. 1.