As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key part of their influencer marketing strategy.

With the launch of Creator Collab Campaigns, Snapchat is attempting to shore up additional advertiser interest at a time when influencer marketing is growing compared to other paid social advertising.

Snapchat’s keeping it real with billboards in Times Square. Because nothing says fleeting, personal moments like 100-foot ads.

At the NewFronts, CBO Aji Mohan touted how Snap has been able to grow its advertiser base through performance and ...

Snapchat has been open about setting itself apart from its competitors by positioning as a messaging app, not focused on likes and followers. Brands and organisations are increasingly tapping into the ...

During the Hyderabad edition of Snapchat Creator Connect, CE had the opportunity to explore emerging trends on the platform and gain deeper insights into the safety features that are built into ...

The collaboration introduces two key capabilities through Snapchat's APIs: discovery of creator profiles within Later's influencer marketing platform, and automated content scheduling and posting ...

Kid Cudi took the stage at Snapchat’s Santa Monica studio to perform his brand-new single, “Neverland” — and the app’s users ...