The experiment builder primarily designed to work in conjunction with the EyeLink system has a drag and drop graphical environment for creating experiments with precise stimulus presentation and ...

Broadcasts continue to serve different purposes depending on who is watching or listening. For some, it's about picking up ...

Around 40% of Foxtel's viewer data registers as zero under OzTAM's measurement system, according to Foxtel Media CEO Mark Frain. He told the Future of TV Advertising conference in Sydney that the ...

As the industry embraces Nielsen's big data + panel, the NFL is on board with the new measurement tool, but chief data and analytics officer Paul Ballew said there's "more work" to be done in terms of ...

Data fabric is a type of architecture that aims to provide unified access to the data stored in various places across your organization. The data fabric concept recognizes that most enterprises aren’t ...