Google announced plans to update how Google Tag Manager (GTM) interacts with Google Ads to streamline data collection and improve tracking reliability. This change is scheduled for April 10.

Google Ads introduced new form tracking in Tag Manager that enables codeless event creation for lead form submissions. Advertisers can now set up conversion tracking via a user-friendly interface ...

However, it isn’t easy to set up and manage tags without technical expertise. In August, Google rolled out a single, reusable Google tag that helps advertisers set up and manage sitewide tags.

Verifying the Google tag. How To Install The Google Tag In the Google Ads interface, locate the option to set up the tag. Navigate to Tools > Data Manager.

Google announced a new Google Tag that Google says will "unlock new capabilities to help you do more, improve data quality and adopt new features - without requiring more code." Google Tag Manager ...