Google announced plans to update how Google Tag Manager (GTM) interacts with Google Ads to streamline data collection and improve tracking reliability. This change is scheduled for April 10.

In a Google Marketing Livestream preview announcement of upcoming product launches, Vidhya Srinivasan, Vice President of Engineering at Google Ads, wrote about machine learning in Google Analytics ...

1. Implementing Google Ads Tags For Google Ads, you can deploy both conversion and remarketing tags through GTM. First, we’ll implement a conversion tag. Adding a Google Ads Conversion Tag ...

Starting April 10, 2025, containers with Google Ads and Floodlight tags will automatically load a Google tag first, before sending events." ...

However, it isn’t easy to set up and manage tags without technical expertise. In August, Google rolled out a single, reusable Google tag that helps advertisers set up and manage sitewide tags.

Although it is somewhat fascinating, Google's John Mueller doesn't recommend you use Google Tag Manager for SEO purposes. John said "I'd avoid that if at all possible too." ...

Many B2B marketers continue to use Google's old Universal Analytics platform for website lead attribution, even though Google Tag Manager was released in 2012 to improve its tracking capabilities. If ...

Google released a new feature called Conversion Goals in Google Ads on Nov. 1 which aims to make tracking conversions easier for marketers. Marketers can access Conversion Goals from the settings ...

With a Google Tag Manager account what once took a week or more can be done in hours or less. One GTM case study noted a 600% improvement in tag implementation time.