In 2022, Google blocked or suspended about 2 billion more ads than in 2021. They also blocked or restricted ads from serving on over 1.5 billion publisher pages and took broader site-level ...

Google Ads announced its top three priorities for 2022: automation, measurement, and privacy. Now, these aren’t new priorities, per say, but more so shifting how they’re focusing on each one.

That said, Google sunsetting ETAs in favor of RSAs on June 30 was, for me, the biggest setback of the 2022 updates. It’s not necessarily that RSAs always perform worse.

Finally, Google expanded child safety protections for users under 18, blocking ad targeting based on age, gender, or interests and prohibiting certain teen ad categories, including dating apps ...