Google introduces customer acquisition goals for ads, allowing better targeting of new customers. Two modes are available: New Customer Value and New Customer Only, each supporting different ...

In 2022, Google blocked or suspended about 2 billion more ads than in 2021. They also blocked or restricted ads from serving on over 1.5 billion publisher pages and took broader site-level ...

This tutorial breaks down how and when to use it. Google introduced "automatically created assets for responsive search ads" to combat creative fatigue and improve ad performance.