In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

Of all the business analytics tools used today, the most popular one is Google Analytics, which is a data-tracking tool offered by Google. If you're a business owner looking to optimize and better ...

Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

As a business owner, you might have heard about — or are already using — Google Analytics. Today, millions of businesses use Google Analytics. If you are one of them, it is necessary to know how you ...

Last week, Google Apps users were handed a new feature: Google Analytics for Google Apps. The idea behind the introduction, was to allow organisations to track internal usage of the various Google ...

Google Analytics coding analyzes Web page content to determine the most commonly viewed pages and how to categorize them. Both the Top Content and the Content By Title sections of Google Analytics are ...

The company has significantly updated its Web site-tracking tool with new features for enterprise-class users like filtering, mobile tracking, and more. CNET contributor Don Reisinger is a technology ...

Google Analytics is making it easier for businesses to compare themselves against industry peers by expanding its Benchmarking feature to include 20 new unnormalized metrics, such as New Users and ...

With the Google Analytics website visitor statistics service, you can give other users access to the data for any of your monitored websites. To create a login for other users on Google Analytics, ...

The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration with Google Ads, ...

If you do anything online — a website, a blog, a mobile app — chances are you’re using Google Analytics. Somewhere between 30 and 50 million websites rely on it for tracking and measuring the metrics ...

In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties. “In App + Web properties, traffic from bots and spiders is automatically excluded.