Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO ...

The change will become official later this summer. The post Max Is Becoming HBO Max Again, Because Branding Is Hard appeared first on Android Headlines.

“Going from HBO Max to Max was the pinnacle of walking away from brand equity, brand loyalty and brand clarity,” he said. Lisa Kane, strategy director at branding consultancy Siegel ...

Discovery to remove the name of one of the most respected brands in show business, truncating HBO Max to just Max. HBO hasn't gone away: The channel is still a massive part of the streaming ...

Of course, it’s not a great sign if your smartest branding decision is just undoing ... s streaming service should obviously be called HBO Max. It’s just that it should have always been ...

May 14 (Reuters) - Warner Bros Discovery (WBD.O), opens new tab is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service two years ago. The company ...

Oliver said. SEE ALSO: Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’ Last week at the Warner Bros. Discovery advertising upfront, the company announced ...

Later this summer, streaming service Max, formerly HBO Max, will become HBO Max, formerly Max. Warner Bros. Discovery announced Wednesday that it will re-re-re-brand its flagship streaming ...

Warner Bros. Discovery unveiled a raft of new unscripted commissions at its upfront presentation in New York on Wednesday (May 14), along with the news that its streaming platform Max ...