2023年5月、ワーナー・ブラザース・ディスカバリー（以下WBD）は動画配信サービスの名称を「HBO Max」から「Max」へと変更したが、それから2年が経ったタイミングで元の名称へ戻すことが発表された。なぜ、2 ...

The change will become official later this summer. The post Max Is Becoming HBO Max Again, Because Branding Is Hard appeared first on Android Headlines.

May 14 (Reuters) - Warner Bros Discovery (WBD.O), opens new tab is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service two years ago. The company ...

Warner Bros. Discovery announced what at least a few branding experts saw coming: the streaming service known as Max is reverting to its previous name, HBO Max. This is the fifth name change for ...

But some branding experts believe that yet another name change will only create confusion. "Everybody now knows that Max is HBO Max," said Chris Rosica, the CEO of branding firm Rosica Communications.

Max is slated to rebrand back to HBO Max this summer The announcement comes just two years after HBO was dropped for the singular Max branding Warner Bros. Discovery believes that returning to the ...

IMAGE DISTRIBUTED FOR THE NEW YORK STOCK EXCHANGE - WarnerMedia and HBO Max (NYSE: T ... “Today, we are bringing back HBO, the brand that represents the highest quality in media, to further ...

Discovery to grow subscriber counts globally. The company’s statement shares its belief that returning the HBO branding to the Max streaming service will help signal to its customers the type of ...

Discovery to remove the name of one of the most respected brands in show business, truncating HBO Max to just Max ... regrets after ditching the HBO brand. Perrette references Warner Bros.

HBO is synonymous with great television — and now HBO Max, the re-rechristened name of Warner Bros. Discovery’s linchpin streaming service, is synonymous with major corporate reversals.