Google ads are a real game changer for e-commerce companies looking to increase traffic and sales. However, creating high-converting ads requires strategy and precision.

Google ad types, such as responsive search ads and video ads, allow users to add Google assets to their ads. You can choose several ad assets to achieve your business campaign goals.

Google Ads offers several ways to create audiences, with custom segments being the most flexible and powerful option. However, most custom segments we see are poorly created.

Master the art of creating powerful Google Ads headlines that drive clicks and conversions across all campaign types. Ad headlines are one of the foundational building blocks of your campaign.

Google has offered paid advertising on its search engine and other platforms since the year 2000. Google Ads uses a "pay per click" model where you pay a fee to Google when users click on your ads.

Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

Welbaum: “Taking Google Ads as an example, Google Ad Manager gives customers full control over a campaign but requires experience and knowledge to create a performing campaign.