Let's take a look at how you can harness the power of data analytics to drive digital marketing success.

Data analytics is the science of analyzing raw data to make conclusions about that information. It helps businesses perform ...

Analytics engineers have some of the most in-demand big-data roles in the industry. They're experts in SQL and a new tool called dbt, tasked with cleaning large data sets.

With growth in unstructured big data, RDBMS is inadequate for big data analytics. Know how to use SQL and MapReduce for big data analytics, instead.

How to interpret it: To attract a diverse crop of candidates (and generally, the larger the pool, the better the catch), understanding your brand's performance in the marketplace is critical.

As recruiting becomes increasingly data-driven, it is important for employers to understand how they can effectively use data to improve their hiring pipeline and employee experience. This process -- ...