Universal, Sawhorse and Roblox execs discuss a promotional ‘Kung Fu Panda 4’ experience that helped rejuvenate animated film before ‘Inside Out 2.’ ...

Chipotle returns to the "metaverse" of Roblox to debut animated short film ad and details $2M in donations.

Roblox has been used in various ways over the years, but one company is looking to take it to the next level via true animation.

I make 6-figures a month in revenue making games on Roblox. Here's how I started earning thousands in my first year.

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.