Roblox is also launching an initiative that works the other way around. Through the company’s new Approved Merchandiser Program, you’ll be able to buy physical goods in the real world that ...

Move over, Rihanna. Roblox will allow creators to sell merch in the game There’s a new way for users to buy digital items, too.

Fashion brands with their own thriving Web3 communities are now deepening their presence in the world of gaming. Latest into the zone is adidas.

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse.

With Warner Music Group and Gamefam, Roblox players can meet virtual Cher, play games and score limited avatar merch inspired by Cher’s iconic looks.