Feel free to use boilerplate. Just ensure that you're addressing your client's needs in a very specific manner.

Do you use boilerplate language in proposals? My guess is most of you reading this do use boilerplate in some capacity. Boilerplate language is efficient and even important.

If you’ve been building websites for a while, chances are you have some boilerplate code you use to jump-start a new site — perhaps some CSS resets, a basic HTML structure, and so on. You ...