Sun Microsystems will spend tens of millions of dollars to emblazon all manner of computing products with a new Java logo, the company plans to unveil next week at its JavaOne conference. Under ...

The new logo keeps the old coffee cup logo, but forsakes the drawing of wispy lines for one with fewer, bolder strokes. "We've got to have an icon that's more iconic, more readily recognized," as ...

Putting the Java logo all over the place won't change that." In the past, Sun has attempted to tie the Java brand to things that are barely even tangentially related, probably for similar reasons.