NIL contracts with publicly traded companies won’t be subject to fair-market-value analysis by the new Deloitte-run NIL ...

Watkins signed a multi-year contract extension with Nike in October 2024, making it one of the most lucrative shoe endorsement deals ... the advantages women athletes have over men in the NIL ...

Tennessee's Nike contract expires in 2026, and UT is mulling different brand options. Here are the pros and cons, including new factors in NIL era.

Here's a full look at the breakdown: Sanders signed several NIL deals while he was with both Jackson State and Colorado. Some of the biggest names he inked deals with included Nike, Gatorade ...

Look, NIL was long overdue and I'm all for student-athletes getting to benefit from NIL. But most of what we call NIL is really a paycheck to play a sport. The vast majority of athletes aren't working ...

Former Husker Lexi Rodriguez signed an NIL deal with adidas in 2023 ... recently signed with adidas but competes for a Nike school. Other big names to be partnered with adidas include Lionel ...