Google updated its Google Tag Manager (GTM) conversion tag, changing how to configure user-provided data for Enhanced Conversions directly in the tag. Google launched a change to offer all ...

Google says, “The Google tag already works with many Google products such as Google Ads, Campaign Manager, Display & Video 360, Search Ads 360, Google Analytics, and more.

With a Google Tag Manager account what once took a week or more can be done in hours or less. One GTM case study noted a 600% improvement in tag implementation time.

It’s important not to add more than one Google Tag to each page. After you’ve added it, you can test the website to verify that it’s working. Lastly, if your team uses Google Tag Manager ...

Your Google Tag's settings, like user-provided data, will apply to events sent by Tag Manager the same way they apply to events sent by in-page code.

Google announced a new Google Tag that Google says will "unlock new capabilities to help you do more, improve data quality and adopt new features - without requiring more code." Google Tag Manager ...