From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

It’s unique in that practically everything on ROBLOX is designed and constructed by members of the community. ROBLOX is designed for 8 to 18 year olds, but it is open to people of all ages.

Roblox has a new face-tracking feature, which allows avatars to move their lips mirroring the player’s. Players are using it to make memes and viral videos on TikTok.

Roblox fans can be found on TikTok as well. With almost a billion active users, it is the go-to platform for content creation and marketing. Many users have made various Roblox games popular.

Jimmy Donaldson, better known as YouTuber MrBeast, is part of a group of investors that also includes the CEO of Roblox reportedly trying to buy TikTok with a bid of over $20 billion.

Roblox wasn’t the only game that dipped in 2023. All six games tracked by the study saw a decrease in the amount of time kids spent playing them.