Purina races onto Roblox with game focused on virtual pets The Nestlé-owned brand wants to be an early pet-care mover on a platform that is increasingly key to reaching Gen Z and Gen Alpha.

The game platform poured two years of research into building a test to find the best young Roblox engineers. Will it help it avoid hiring bias?

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Dive Brief: The Home Depot launched a Virtual Kids Workshop experience in Roblox’s Redcliff City on Thursday, according to a press release. The virtual experience is based on the home improvement ...

Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers.