It allows customers inside Walmart Discovered to enter an immersive shopping experience where they can uncover a free monthly virtual item unlocked with the purchase of a Roblox gift card at Walmart.

Walmart announces two new experiences on Roblox: "Walmart Land” and “Universe of Play," where players collect merch, play games, attend concerts and more.

Marking a new Roblox experience, Walmart has introduced Supercampus, a back-to-school-themed game, the retailer announced Wednesday. Players aged 13 and up can solve puzzles and play using ...

Walmart is returning to Roblox, but this time with a virtual world where gamers can discover new virtual items and accessories to personalize their experience, not browse or shop items from ...

Walmart Discovered launches on Roblox The retailer wants users to discover games, indie experiences and virtual items that are voted on by the community.

Hold onto your headsets! Today, Walmart is announcing the launch of two new immersive experiences in the metaverse mega-platform, Roblox. Called Walma ...

Walmart aims to shift Gen Z perceptions with expansive Roblox play Interactive virtual spaces going live ahead of the holidays cater to different product interests, with a beauty and cosmetics section ...

Walmart (WMT) has entered the metaverse. The retail giant announced Monday it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely popular with young kids.

Walmart’s marketing chief William White, said the company will use Roblox as a testing ground, as it considers other moves in the metaverse and beyond. He said that the experiences are designed ...