The Olympic world's ever-expanding quest to draw in young fans is meeting them where they are — on Roblox. The U.S. Olympic team and NBC are collaborating with the kid- and teen-friendly gaming ...

Hilton checks in to Paris Hilton’s Roblox world for loyalty push Users can earn real-world Hilton Honors perks in the metaverse as part of a campaign that recreated an ad using the platform’s avatars.