Roblox introduces in-game ad solutions for better monetization rates and engagement, paving the way for increased ad revenue and improved prospects. See more here.

Roblox brought in $3.6 billion in revenue in 2024, paying out $923 million to its community. Roblox partners with Google for rewarded ads, offering new monetization options for creators.

Roblox previewed a new in-game advertising format at its Roblox Developers Conference (RDC). Immersive Ads, which are expected to go live next year, include the ability to build 3D portals that ...

Roblox developers earn a portion of the revenue generated by Immersive Ads in the form of Robux, Roblox's in-game currency.

Bear Cave also highlights problems with Robux, the in-game currency for Roblox. The report alleges that Roblox users are being encouraged to commit ad fraud and gambling activities to earn free Robux.

Paris Hilton’s early success in the metaverse on Roblox demonstrates how a relatively untapped advertising market can increase awareness value at lower costs than traditional ad campaigns.