From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

The studio, which boasts a Discord server containing over 500 members, has resorted to using private Roblox servers to host their games behind a paywall.

Players of Grow a Garden, which features on the online gaming platform, Roblox, do exactly what the title suggests. When I gave the game a go, I was presented with my own little brown patch of land.

Roblox's "Grow A Garden" game is breaking popularity records. A 16-year-old created it. How did it blow up? I tried it myself.