While the traditional way to play Roblox is through the dedicated desktop application, players now have the option to enjoy Roblox games directly in their web browsers using a service called Now.gg.

In addition, Roblox reported today its players were engaged with the games on the platform for longer periods, both in the fourth quarter and in 2022 overall.

In its annual developer conference in September, Roblox announced it would start deploying 3D “immersive” ads to its audience aged 13 and up.