The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

The company unveiled a sonic brand identity that complements ... Verma notes that the evolution of sound in branding has shifted from jingles and music-centred approaches to broader applications ...

For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...

An award-winning creative director, musician, and entrepreneur, Lawler’s new business is called LAUDHAUS and is Ireland’s first and only agency that specialises in sonic branding which “harnesses the ...

In Amp Sound Branding's Best Audio Brands report, a ranking that captures which brands have the most effective sonic strategy over the 12 months, 139 out of 250 brands have a sonic logo.

A recognizable sonic brand doesn’t happen overnight; it requires examining key aspects of branding, including purpose, brand value and audience. Brands then need to translate assets into audio ...

But it doesn’t end there. The next frontier of branding is, in my opinion, sonic. Sound has a profound effect on our emotions, with a direct line to memory. This means when it’s used well ...

Crucially, those not prioritising this may be seeing a decrease in their brand’s marketing performance. In an intensely image-driven industry, the report also points out that none of the brands ...

There is a chance you’ve heard of the concept of sonic branding, as it is continuing to gain popularity. According to Deloitte, Sonic branding is the concept of utilizing auditory elements to ...

This sonic branding initiative deepens the emotional ... while strings symbolise evolution and inspiration. The use of human vocals reflects the brand’s inclusivity and emotional depth.

Asian Paints has launched a unique sonic identity designed ... while strings symbolise evolution and inspiration. The use of human vocals reflects the brand’s inclusivity and emotional depth.