The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

The company unveiled a sonic brand identity that complements ... Verma notes that the evolution of sound in branding has shifted from jingles and music-centred approaches to broader applications ...

The new Landor agency brand identity evolution features an Amp-produced sonic DNA accompanied by a refreshed visual and motion identity. This DNA captures the essence of water across its many ...

An award-winning creative director, musician, and entrepreneur, Lawler’s new business is called LAUDHAUS and is Ireland’s first and only agency that specialises in sonic branding which “harnesses the ...

van Dijk: Simply put, a brand’s sonic identity is to the ears what its visual identity is to the eyes. It’s the strategic use of music, voice and sound to articulate a brand, and what it ...

Scent and sound DLMDD wasn’t the only agency to launch into the sonic branding renaissance of the last few years. A few of its peers have become fixtures of the industry, netting big-ticket ...

It is the latest evolution in a burgeoning sensory branding space, which until now has mostly revolved around sonic identities. Back when DLMDD was set up six years ago, “sound identity was in its ...

This sonic branding initiative deepens the emotional ... while strings symbolise evolution and inspiration. The use of human vocals reflects the brand’s inclusivity and emotional depth.

Asian Paints has launched a unique sonic identity designed ... while strings symbolise evolution and inspiration. The use of human vocals reflects the brand’s inclusivity and emotional depth.

In this digital era where attention spans are short and choices are many, branding must evolve far beyond logos and packaging. Honey offers a unique opportunity for sonic branding. To produce ...