The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

These statistics reflect the substantial influence of sonic branding in resuscitating brands that have faded from public consciousness. The impact of AI As the landscape continues to evolve in ...

Sonic branding (a.k.a. Audio Branding) is the strategic use of songs or sounds, representing a product or brand, that evoke a familiar association for consumers. In simpler terms, it is the unique ...

In this digital era where attention spans are short and choices are many, branding must evolve far beyond logos and packaging. Honey offers a unique opportunity for sonic branding. To produce ...

But it doesn’t end there. The next frontier of branding is, in my opinion, sonic. Sound has a profound effect on our emotions, with a direct line to memory. This means when it’s used well ...

There is a chance you’ve heard of the concept of sonic branding, as it is continuing to gain popularity. According to Deloitte, Sonic branding is the concept of utilizing auditory elements to ...

For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...

often employing unique “brand beats,” to distinguish themselves on this platform. Sometimes, these auditory elements gain traction and evolve into “sonic memes” — sounds that become ...

WPP’s newly acquired sonic branding company amp demonstrated a tool at Cannes built on sonic branding and technology like artificial intelligence (AI) that it launched last month. Sonic Hub ...