The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

Bij sonic branding of audio branding denkt men al snel aan een soundlogo, maar het is veel meer dan dat. In dit artikel belichten we een aantal touchpoints waarop je als merk onderscheidend kan zijn ...

These statistics reflect the substantial influence of sonic branding in resuscitating brands that have faded from public consciousness. The impact of AI As the landscape continues to evolve in ...

3. Does your rollout plan include saturation and consistency? Great sonic branding maintains consistency not just across all platforms, but for the brand’s lifetime. They evolve as the brand evolves.

Voor jou? Deze masterclass is specifiek ontworpen voor marketeers en brand managers die geïnteresseerd zijn in het ontwikkelen en toepassen van een effectieve sonic branding strategie.

There is a chance you’ve heard of the concept of sonic branding, as it is continuing to gain popularity. According to Deloitte, Sonic branding is the concept of utilizing auditory elements to ...

These sounds are all embedded in us, and immediately make us think of the companies associated with them, and that’s all thanks to sonic branding; the process of capturing the identity and story of a ...

For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...

In this digital era where attention spans are short and choices are many, branding must evolve far beyond logos and packaging. Honey offers a unique opportunity for sonic branding. To produce ...