First, the Steam keys the site was generating were for the entire collection of Blackwell games rather than just The Blackwell Deception. That was dealt with quickly. Then came the real drama.

We’ve got ten Steam keys to give away for Neon Abyss 2, a co-op cyberpunk roguelike with a strong pixel art style and explosive action.

By the end of the night, 30,000 keys had been pilfered. The problem began when BMT inadvertently posted a link to a Steam key generator.

A working link to generator made its way online and 30,000 Steam keys were swiped before he woke up. He’s now trying to get those keys disabled. Source: Red Door Blue Key ...

When the revenue Valve is missing from these Steam keys is taken out, the company's average cut across these popular games hovers around 20 percent of all sales revenue rather than 30 percent ...