The Vans World experience, including the brand’s featured skate shoes, was created by Vans in partnership with Roblox community developers The Gang Stockholm.

Skateboarding footwear and apparel brand, Vans, has partnered with developer studio, The Gang, to create an immersive experience on Roblox called Vans World 2.

Vans refreshes Roblox activation with ‘phygital’ maneuver Vans World 2 builds on a successful previous activation by the shoe brand and includes the virtual launch of a new shoe.

Skateboarders and gamers alike are gearing up as Vans World 2 launches on Roblox, offering a fresh set of virtual thrills and skate challenges.

Vans is also testing the waters for virtual launches of real-world products by giving Roblox users a first look at new shoe the Mixxa.

Footwear brand Vans has just hit a footfall milestone – its attracted more than 100 million visits to its virtual skatepark on Roblox. Vans World launched in September of 2021, and is now one of the ...

Roblox Vans World is an immersive virtual universe curated by the lifestyle brand Vans.

The skateboarding brand’s director of global brand marketing shares how it created Roblox’s most popular activation to date.

Vans is building off the success of its initial Roblox activation with the launch of Vans World 2, according to information shared with sister publication Marketing Dive. Visitors to the digital ...

Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first time two fashion brands of that size have done so, according to information shared with Marketing Dive ...